My name is Shawna Wright Edmond and I am the owner of The Style is Wright a
personal shopping and style consulting business. Back in 2016, I decided that I wanted to share with women ways to embrace their personal style.
As someone who has created their own personal style since childhood, it is very typical for others to ask me about how I came up with such unique look how did I know to add
certain pieces to each look. My answer is always simple “who is going to tell me otherwise” or in the words of Real Housewives of Atlanta Sheree Whitfield, “who gone check me boo”?
Personal style to me is just that, it’s personal and that means it starts from within with one special ingredient: CONFIDENCE
Confidence in yourself is to know that you are beautifully made, and the clothes are just accents. Confidence knowing that when you see an item and it’s a little out of your comfort zone, to buy it! Confidence in the way you feel as that can ultimately match the way you look. This is what made me want to embrace my skill as a stylist and wanted to share that with other women. My other motivation for wanting to be a stylist is my keen sense of not wanting to break the bank. Making what others would consider “cheap” to be an entire LEWK is a true skill lol! I can go to Walmart, rainbows you name it, and put
things together that you would believe is from a more popular label.
Now the downside to that is sometimes those materials aren’t always the best quality, but life is too short to pass up something that looks good. I have nothing against designer items but not everyone can afford to purchase them (despite what IG says lol), and I don’t think women should feel less of themselves because they can’t afford them “to look good”. Higher prices don’t guarantee a good look.
So, with confidence and coin saving in mind, when a client books an appointment with me, I will first connect with them through a consultation. Virtual consolations are FREE! The services that I offer are
Event Styling (In-person & Online)
Personal Shopping 1/2 Wardrobe (In-person & Online)
Personal Shopping Deluxe Full Wardrobe (In-person & Online).
Each client will complete an intake form which will provide me with surface-level information about what they are seeking assistance with. After their form is submitted, I contact the client within 24hours, and we discuss their current style needs. Every
client is different, and I believe that it is important that they feel heard, valued, and excited about their new sense of confidence as well as their new clothes. An event styling client is usually simply because they have a party, wedding, or work-related function they are attending so I know exactly what to look for. Personal Shopping takes more time and strategizing because sometimes clients want an entirely new closet and some clients just want to reinvent some of what they have in their closets with some new pieces.
After each of my consultations, I build a client portfolio and begin to shop online or in-store for the things we discussed during the consult. Depending on the event, or service, I will send my client their outfits or pieces and then I do another follow-up call with them. Based on that follow-up call, I can provide more options for the client or my services end at that time. My favorite part of being a stylist is the reactions that my clients have after they received their new items. The motto that drives my style business is “Discover the most fabulous version of you”. The truth is everyone has some sort of personal style and as a stylist, I am here to help you discover, redefine, embrace, and love that version. I also have an Instagram page that I use to share some of my
fav tips and tricks or just sharing how I curate my own style. I have a deep love for style and an even deeper love for helping others embody their own style. Be sure to check out my website
I promise you won’t be disappointed!
With Love + Light